What scares the big mobile carriers, like AT&T and Verizon, more than anything else?
Being nothing more than dumb pipes.
What is a dumb pipe? That is an expression used for a network that doesn’t care about the content it carries.
A network that delivers whatever the user asks for.
Great for the user. Great for the content providers.
Not so great for carriers. It means no cut for them of the advertising pie, the app install pie. No benefit from higher traffic.
The carriers want their cut.
They say – we own the network. We sell the smart phones.
Yet all that money being made off content – we aren’t getting any of it.
That money is going to Google, Netflix, Facebook instead. They are reaching over-the-top. Selling apps to users. Selling content to users. Showing ads to users.
Carriers hate this. It’s lost money. Money being made in their own kitchen.
What the carriers want is to control the content. If they are the tap that can turn on and off that content, they can make money from that.
The company I have found allows them to do just that.
This company lets wireless carriers monetize their real estate – the home screen of every smart phone.
This company lets carriers monetize their pipes – delivering their own content and advertising to their users.
They do this without requiring the carriers to lift a finger.
- They find the app developers.
- They find the advertisers.
- They develop the software to install the apps, run the ad programs, insert the content.
All the carriers have to do is cash the check.
Sound like a great deal for the carriers? It is. But its also a great deal for this company.
On the surface, the revenue share keeps this from looking like a high margin business. But those margins are sneaky high, because they are cut in half because of the revenue share.
But the revenue share is only half the story. The other half is scale.
By partnering with carriers their software is pre-installed on every smart phone those carriers sell.
As a result their software is embedded on over 250 million Android device! Installed on over 100 million Android devices each year!
You can’t buy that kind of user base.
The only thing left is leveraging it for more revenue.
That is just what they are doing. Notification ads. Single tap app installs straight from ads. App folders that include paid-for recommendations for the user.
The best part is the carriers share the revenue in each instance. That makes them more than happy to add the tools to the phone.
Those are all great revenue drivers. But the ultimate moneybag for the carrier is a new way to deliver THEIR OWN content.
Instead of a user going to Netflix, Facebook or Google to find a movie or app, what if a carrier could get you to go to their preferred hub. Them.
That is the tool that this company is about to release.
In the summer a new experience will be launched to deliver content to the user. It will be an extension of the smart-phone home-screen. In a single swipe users will have access to a variety of content.
The carriers a choice of content that is.
It’s a white-labeled tool that can be tailored to each carriers preferences.
It will allow the carrier to supply the content. It could be news, it could be sports on-demand, it could movies for download.
For example, AT&T might populate a video library with their Turner and HBO content. Verizon might populate an app store with the Yahoo! Finance and Huffington Post apps.
They can deliver their content. On the home screen.
There is a war being waged right now. Who controls the content.
The Facebooks and the Googles of the world have a head-start.
But don’t count the carriers out.
They have big budgets and plenty of firepower. And with this company I’ve found they have the tools to put themselves in front of their customers.
As they do that, I think this company becomes a huge winner. They will add more content deploying tools, take a slice of the revenue on each.
It’s win-win for the carriers and for the company. Win-win-win if you include the investors.
Click here to find the name of the company.